UTM tracking for creators: measure what your bio actually drives

Ueen Team · July 6, 2026

If you cannot attribute clicks, you cannot optimize your content. A practical UTM setup for link-in-bio campaigns.

Use utm_source for the platform (instagram, tiktok), utm_medium for placement (bio, story, reel), and utm_campaign for the launch name.

Pair UTMs with in-product analytics

Ueen tracks assistant starts, lead capture, and product clicks natively — UTMs are for tying social posts to sessions in GA4.